Institute for Local Self Reliance (ILSR)
Role: UX Consultant | Content Design, Information Architecture, Navigation, UX Design, UI Design, UX Research, Web Design
Overview
ILSR would like to make their site easier to navigate and find useful information so that users are motivated to get involved by subscribing to the newsletter and donating.
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Reviewed ILSR’s site, ilsr.org, for usability issues, heuristics and web content accessibility guidelines.
Honed in on specific areas of concern.
Created mockups to meet the organization’s goals and improve usability based on user research.
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Research Types: Card Sort, Preference Testing
Research tools: OptimalSort, Maze
Data Tools: Google Analytics
Design tools: Figma
Usability References:
Website Usability Heuristics https://www.nngroup.com/articles/ten-usability-heuristics/
Contrastic Checker https://contrastchecker.com/
Pop-up Guidance, Neilsen Norman Group https://www.nngroup.com/articles/popups/
Color Palette Generators:
Personas
Google Analytics
Preference Testing
ILSR’s different initiative pages were employing two types of menus for resources; the organization wanted to know which one was most effective.
Using design principles, I weighed the pros and cons, then created an alternative that might offer the best option. The new menu was the clear winner with users.
Menu #1
Menu #2
Original Home Screen
Site Map
I created a site map, and shuffled the content so that users could arrange content in a way that made the most sense to them in a card sort.
Navigation Testing
Recommendations
Navigation
Home Page UI
Full Report:
Audit #2:
Two months after completing my initial audit, Jess reached out to me for a deeper-dive consult into some more questions her team had. Because our schedules didn’t align for a phone call, I created a video walk-through for her.
Client Review
